What Every Business Needs to Know Right Now About Accessing Capital

What should business owners be doing going into this holiday break when it comes to accessing the right money?

Right now is the best time to get clear on a plan. Get your plan in place for 2021.

The biggest reason why businesses don’t get access to the right money at the right time and in the right way is because they’re not prepared. They’re just not prepared. They don’t think about the future.

But the smart business owners – the ones that are on top of it – they will think about the future. They’ll plan out how much in resources they need and what they want to do – and plan accordingly.

And there’s no better time than the next two weeks – when everyone’s shutting down – to get your plan for 2021. Be ready to go get your paperwork in line, get your plan in line, and figure it out. This is the perfect time to do that.

What should we be looking at when it comes to preparing our plan?

It’s great that you have a budget, a pro forma, and you’re figuring out what it is. Once you understand that, then backtrack it out – and think about how much money you need to access to do that.

This is where business owners get confused. They think they’ve got to bootstrap it all the way themselves. They don’t realize that there’s capital resources and certain financial products out there that help them scale to the next level to accommodate that plan without taking all that risk on themselves – especially with this influx of capital coming in with the stimulus money, especially with what’s going on in 2021.

With the banks, this time of year for accountants and things like that, you better get your plan in place – because it’s just a critical time. And there’s no better time to set it up. With the next two weeks, you’re probably not taking as many sales calls. People are probably going on vacation. Just allocate the right amount of time and get your plan in place with how much resources you need and how you want to accomplish this in 2021.

“You don’t have to bootstrap it. You don’t have to sell the next client package, program or service in order to fund the things that you’re trying to create in your business. You can access capital. As entrepreneurs or small business owners, have you done this?”

First, realize it’s possible. The first step to anything is to realize it’s possible to get access to money. I don’t care where you’re at in your business or what stage you’re at in your business. I don’t care what your credit score is. You can get access to the right money at the right time in the right way. You’ve just got to know where to look. And you’ve got to know how to structure it.

And so, the biggest confusion is realizing you don’t have to do it all yourself. There’s so much capital out there. There’s so many different alternative products and services out there. You’ve just got to know where to look and align yourself with the right plan with the right financial product to get there.

But it first starts with realizing that it’s possible. You can do it, and you don’t have to do it alone. You can get access to it, I promise you. There’s a lot of money and a lot of people out there that want to invest in you. Start making a plan and get ready for it.

“Do you have a plan in place that will get you the capital you need and doesn’t involve racking up credit card debt? Spending some time getting aligned with the right products and services can be financially beneficial to you and your company.”

How should we best go about getting access to the right money?

So, you’ve got your plan, and you’ve figured out how much you need. You went to your accountant, you got all your books in order, you got all your documents in order, and now it’s time to structure it.

Now you can do it one of two ways. You can do it, but you should find an advisor, someone who’s out there that knows where to look. Now you probably have someone in your arsenal. And if you don’t, then obviously there are companies like ourselves that might be able to help you out. I’m saying that facetiously. But we can definitely help you out and help point you in the right direction at the right time.

But first, get your documents in order. I promise you, the biggest reason why people don’t get access to money is because they don’t have the right books. They don’t get their books or financials ready. They wait until the last minute. And the most expensive money is the money you take when you need it the most. The cheapest money is the money you take when you don’t.

You better be proactive and get out there and get ahead of this thing. You’ve got to get out ahead of it if you want that line of credit this year. If you want to get that loan, get out ahead of it – especially if you’re trying to get a loan with a banking institution. When they come out with this stimulus money, they’re going to have a backlog again, and so you’re going to be in the back of the line. So, you’ve got to get out ahead of it.

I would say first, get your ducks in a row. Second, get your financials or all your documents ready now, and then get your plan, and then we’ll just execute.

“I was listening to you in another mastermind presentation about how money is accessible and less expensive at different times of the year. The example that you gave was Black Friday. You said if you were prepared, if you knew what programs and services you wanted access to, if you knew what your goals were, then on Black Friday, you could have been waiting and ready to take advantage of it and get things at a quarter of the cost – because a lot of companies were running different specials and programs and things like that.”

“Businesses should know what they want so that they can take advantage of opportunity when it rolls around.”

Yes, they happen all the time. This year there will be Valentine’s specials and Easter specials.

But you’ve got to have a plan. You’ve got to be ready. And when you get access to the money before you need it, then all you do is just use it. And then you make more money, and you pay it back. And you use it again, and you pay more money to pay it back. But you have it because the smart business owners know there’s going to be an opportunity always on the next horizon. They just prepare to have access to the money – to actually take advantage of it.

If I told you how many calls we get where they like, “Brian, I need the money like yesterday.” But he should have come to us a couple of weeks earlier. So, we get your plan – and you have a plan in place – the right plan.

3 Action Steps

  1. Create a plan that looks to the future so you can establish what you will need for resources.
  2. Understand that you don’t have to go it alone and that capital is available for you and your business.
  3. Take advantage of opportunities to access capital before you need it, so you don’t find yourself in financial distress.

Be sure to connect with Brian Rassi on LinkedIn, his website, and/or text POSSIBLE to 411321.

Please comment below. I would love to hear from you.

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